AI and Marketing News 1
1/27/23
All In On AI: How Smart Companies Win Big With Artificial Intelligence - Forbes
(published Jan 27, 2023)
After reading the above article, my initial reaction is that AI Marketing needs a lot of leadership before becoming a mainstay in the big corporate world and ultimately in our everyday life. The article discusses that in order for AI to be sustainable that it must start making money. The actual applications of AI that we see now like ChatGPT or even Grammarly can be used by the public at no cost. I see now that most people probably are looking at AI as just a fad instead of seeing the huge potential because it really has not started making money for people to care.
Additionally, I was pretty shocked to hear that big companies that I am familiar with are already adopting a more “bullish approach” in investing in smart technology and automation. For example, Tom Davenport has already taken major strides as the head of Analytics and AI Practice at Deloitte Consulting which I would have never assumed that a consulting company like Deloitte would be pushing for such machine automation. Another example is the oil and energy company, Shell, is creating AI systems to use drones for pipeline and infrastructure analysis. Morgan Stanley is even using AI to create valuable investment strategies that their competitors are not even using yet. The biggest takeaway is that even though AI is technology, companies need to understand the influence it has on humans to be successful. It seems like the companies that are going “all-in” have a jumpstart into turning AI from a fad to a future.
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