AI and Marketing News 3
Updated: Feb 17, 2023
2/14/23
It's not just Google — closer inspection reveals Bing's AI also flubbed the facts in its big reveal - Business Insider, Aaron Mok
(published Feb 14, 2023)
The article reports that Microsoft's search engine, Bing, also faced criticism over its use of AI language models. Bing's showcase of the new feature, which was meant to generate answers to search queries, was found to produce inaccurate and sometimes offensive results. Examples included suggesting false information about COVID-19 and offering inappropriate responses to questions about famous figures. Bing acknowledged the issues and said it was working to address them, but the incident highlights the challenges of developing and testing AI models to ensure they are reliable and trustworthy.
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The above paragraph was generated by using ChatGPT's AI when prompted with the task "write a summary of the news article, "It's not just Google — closer inspection reveals Bing's AI also flubbed the facts in its big reveal". However, like the article too eluded too, ChatGPT "flubbed the facts" just like Bing's AI did. In reality, Bing's ai chatbot did not offer "inappropriate response to questions about famous figures" during its first demonstration by Dmitri Brereton. The Bing chatbot actually gave false information on the best-selling vacuums, list of bars in Mexico, and even gave errors on Lululemon's Q3 2022 earnings report. In contrast, ChatGPT's response did highlight some accuracy with the unreliability of the new wave of ai chatbots. The article additionally discusses the possibility of misinformation being spread but these imperfect ai websites.
It is imperative that technology companies fix these errors quickly before the technology loses credibility or even profitability. I doubt that these ai fumbles are anything to be worried about but it may be a way to credit buzz about the topic with all the surrounding controversy. Maybe the companies will take a similar route of Elon Musk's failed demo of the Tesla Cybertruck and build press through controversy. In either way, the business world is taking an inevitable transition towards artificial intelligence and young business professionals should learn with these companies for future success. Two powerhouse companies, Microsoft and Google have taken leaps into the ai arms race but now we decide. . . are we going to take part in it too?
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