AI and Marketing News 2
2/7/23
Microsoft CEO Nadella calls AI-powered search biggest thing for company since cloud 15 years ago - CNBC
(published Feb 7, 2023)
After reading the above article, I can see that one of the biggest and more well known tech companies in the world, Microsoft has taken a giant step in investing in artificial intelligence. I'm really impressed that AI has kind of taken the world by storm. I am especially impressed with the comparison of Apple's iPhone back in 2007. That just goes to show that extent of potential that AI has as iPhone's today are a staple in everyday life. Microsoft has paired up with ChatGPT and has taken their software to improve the search results of both Bing and Microsoft Edge. The improvements will lead to improved search results based on the queries. Microsoft has implemented OpenAI's ChatGPT-3.5 langu age technologies to get ahead of the curve. Personally, I find this very helpful in everyday life because sometimes when I search on Google, it will not give me what I am looking for especially if I add more search terms.
Furthermore, the impact of AI is definitely illustrated in this article with CEO Satya Nedella's heavy push to incorporate AI into Microsoft. A lot of people would look at artificial intelligence think of it as a fad, questioning the profitability of the software but Nadella embraces the profit potential with the recent developments in AI at Microsoft. As the title states, AI could be the next big tech move in business just like cloud services were 15 years ago. Nadella's expertise is very eye opening to the potential of AI as he took over as CEO of Microsoft in 2014 when the company moved to the risky and expensive cloud services, known as Microsoft Azure today. If the CEO of Microsoft who transformed the company with cloud services thinks that AI is the newest development of profitable business ventures, it is safe to assume that he is not far off.
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